MAN

Winter 2017

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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16 I M A N I W I N T E R 2 0 1 7 MAN on tap SHEAR CONVENIENCE The more streamlined your services , the more you're going to appeal to the average guy seeking a quick, no-fuss grooming experience. Enter ShearShare, a Tech.Co (https://tech.co) Startup of the Year 2016. The company, which gained attention last year for its B2B app that matches salon and barbershop owners to licensed cosmetologists and barbers in order to temporarily fi ll unmanned suites and stations, has partnered with First American Payment Systems (fi rst-american.net) to provide mobile payment capability for users of its platform. Now, whether you're a barbershop proprietor using ShearShare to rent out an empty station by the day or a stylist or barber seeking a low-commitment/high- convenience gig, you can take advantage of First American's secure mobile payment system, provided to ShearShare users with free card readers and the company's lowest monthly processing fee. Salon and barbershop hosts are even supplied with payment processing terminals and iPads. "ShearShare's ability to connect salon and barbershop owners to independent stylists and barbers looking for space to work is truly unique," says Bill Lodes, EVP of business development and strategy for First American Payment Systems. "Our mobile payment solution is the perfect fi t for these business owners who want the fl exibility of working in different locations." (And for male customers who want to get in and out of your shop with as little fanfare as possible!) To learn more about ShearShare's program, visit shearshare.com or follow the company on Twitter and Instagram at @ShearShare. —Linda Kossoff GENTLEMEN'S AGREEMENT Beauty leader Farouk Systems recently joined up with one of the best-known voices in the men's lifestyle arena, Hearst Magazines' Esquire, to launch a new, broad-scale haircare line. The Esquire Ultimate Grooming Collection is currently being distributed to professional salons throughout the country. The collection, announced with great fanfare by Farouk founder and chairman Dr. Farouk Shami and Hearst brand development vice president Glen Ellen Brown late last year, was inspired by Esquire's "Man at His Best" philosophy. The debut line includes shampoos and conditioners, a wide range of styling products and numerous grooming tools, all formulated to suit the needs of professional stylists and barbers, as well as at-home groomers. "Our CHI and BioSilk brands are award-winning products that dominate the women's professional haircare category," points out Shami. "Our partnership with Esquire will allow us to provide men with the same level of excellence." For more information on the Ultimate Grooming Collection, visit farouk.com/haircare/esquire. —LK COURTESY OF MANUFACTURERS EXHIBITING PRIDE In advance of their company's 100th birthday in 2019, leaders at Wahl Professional wanted to take full advantage of their Sterling, Illnois, global headquarters' recent offi ce upgrades. And so, last May, they opened The Wahl Global Headquarters Museum, a classically styled series of exhibits that present a unique and vintage journey through the barbering world. A tour of the museum allows guests to witness the evolution of barbering through the lens of Wahl's groundbreaking innovations (there's even a sample of the fi rst electromagnetic massager built by company founder Leo Wahl in 1914!); admire the craftsmanship of early barber chairs; and imagine simpler times by viewing a series of classic commercials and video content. "The museum also highlights all the products we have created outside of clippers and trimmers," notes Lance Wahl, global vice president professional products, Wahl Clipper Corp. "The exhibits remind us of all the experiments we at Wahl have tried and motivated us to go further." —LK

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