MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.
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14 I M A N I S P R I N G 2 0 1 7 MAN on tap TOP: COURTESY OF FAROUK; TOP RIGHT: LUNAMARINA; NEMKE; GEORGE PIMENTEL, BOTTOM: WESVANDINTER TRENDING IN '17 Never before have the hair gods given guys so many ways to be on-trend. Here are just a few of this year's top looks for the male mane, per Dana Caschetta, national trainer, Eufora International. "Can you say 'Beatles invasion'? This look is inspired by the longer hair of the '60s and '70s but is still short and tapered in the sides and hairline. It's already huge in Europe and only a matter of time before it becomes the norm here in the States." "Another style we are going to see a lot of in 2017 is a forward male fringe. We've done the slicked-back looks, as well as the side-part, but wearing hair forward bring a fresh new edge." "Facial hair was a popular trend in 2015 and 2016. This year I think we'll see less of the 'burly beards' and more trimmed-down 'scruff' á la Ryan Gosling and Brad Pitt at the Golden Globes. I honestly think we're going to see more clean- shaven looks become popular later this year to complement the cropped forward-fringe haircut. A fresh shave has its benefi ts, like showing off a man's bone structure and jaw lines." Classic Technique: Alive & Well "As a result of the growing trend amongst men toward longer hair, we are seeing more old-school cutting techniques making a comeback, like the classic scissor-over-comb for men. Today's male consumer is more aware and engaged in fashion as a whole, and views his hair as part of his full appearance. So, naturally, he is searching for a barber or hairdresser who is dedicated and passionate about his profession. Men are willing to pay the price when it comes to craftsmanship, and they want to be repeat clients." —Maurice den Exter, Esquire Grooming Barber Team LATEST LAWS Two new state laws carry the potential to make a signifi cant impact on the grooming industry, albeit in very different ways: • California Assembly Bill 1322, which took effect on January 1, 2017, allows for the free serving of alcoholic beer and wine at Southern California barbershops and beauty salons that do not have a liquor license. The caveats are that the business must be in good standing with the State Board of Barbering and Cosmetology; it cannot accept payment for the beverages; the beverages must be served during business hours and before 10 p.m.; and the servings are limited to 12 ounces of beer or 6 ounces of wine. • An Illinois statewide measure that took effect on January 1, 2017, mandates one hour of domestic abuse-prevention training as part of the licensing process for that state's stylists, barbers, cosmetologists, estheticians, hair braiders and nail technicians. Cosmetologists Chicago helped to write the measure so that it wouldn't require professionals to become involved or report violence, unless they chose to do so. Hair stylists, notes CC spokeswoman Vi Nelson, are often in a position to recognize signs of abuse, but aren't sure how to act on what they see. The new law will train them on safe ways to connect victims with the services they need.