30
I
M A N I S P R I N G 2 0 1 7
in your
face
JASON
BENNETT
Can You Handlebar
Beard Oil Brush ,
canyouhandlebar.com
The brush's horse hair
bristles gently penetrate
most beards, allowing
dry or traditional beard
oils to coat hairs
thoroughly without
scratching facial skin.
Smooth Viking Beard
Oil , smoothviking.com
Healthy facial hair
protects the skin beneath,
and this treatment babies
beards with a blend of olive,
saffl ower seed, castor,
avocado, sweet almond,
argan, pumpkin seed and
jojoba oils.
Gibs The Handle Bar Soap ,
gibsgrooming.com
Providing head-to-toe care, this
exfoliating soap deep-cleans the
skin with jojoba seed powder
and cat's claw bark; shea butter
then seals in moisture.
Cliff Original Beard
Balm , clifforiginal.com
Locally harvested
beeswax, sweet
almond oil, nettle and
horsetail extracts, and
shea butter soften the
beard while protecting
sensitive skin.
Imperial After Shave
Balm & Face Moisturizer ,
imperialbarberproducts.com
A daily post-shave application
delivers shea butter, jojoba
oil and green tea extract to
hydrate and condition skin.
Manly Scent
Made with
citrus, oak
and basil
Dude's Got Dermis
Real men keep it touchable
Aveda Men Pure-Formance
Shave Cream , aveda.com
This dermatologist-tested,
99 percent naturally
derived cream contains a
moisturizing formula of
plant essences to protect
skin against razor burn.
Rugged good looks, sure. But
rugged skin? Fortunately no—
not with the wealth of results-
driven skincare products hitting
the men's market.
Ask the average 35-year-old
woman to describe her skin
and she'll give you a rundown
of every oversized pore, broken
capillary, sun spot and fi ne line.
But ask a 35-year-old man the
same question and you're likely
to get a response along the
lines of, "I don't know,
it's fi ne, I guess." Men
of this age and older—and
American men especially—
just haven't been socially
conditioned to notice their skin
unless they're cleansing or
shaving it. It's no wonder that
Karen Grant, global beauty
industry analyst at The NPD
Group (npd.com) has referred
to the profi t-making potential
of men's skin care as "the
proverbial white whale." And
that whale is nearing capture
as the famously well-educated
and self-conscious millennial
generation begins to realize its
earning potential.
In the meantime, however,
guys remain relatively
impervious to comprehensive
skin maintenance, so manufac-
turers are meeting them where
they are, with everyday products
formulated to provide the
higher-level care that they might
not realize they're getting.
Gentlemen Republic
Shaving Gel ,
gentlemenrepublic.com
The dye-free, alcohol-free
gel provides complete
transparency during the
shave, and maximum
glide for comfort.