MAN

Spring 2017

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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S P R I N G 2 0 1 7 I M A N I 51 Wood House Lead stylist Orozco gave Wood House models natural and dapper locks. "The models look like they just got in out of the rain and were naturally windblown. The designers wanted it to look very effortless," explains Orozco. For some models he gathered hair in his palm to create a nest pattern and for others he crafted cornrows and braids from the recession to the back of the head. Robert James Showing camoufl age, combat boots, bandanas and protest signs, models carried protest signs and marched into position as Robert James highlighted the political issues facing the country. The majority of the hair design was covered with caps with only small bits peeking through, but underneath lead stylist Davide Marinelli cut locks short, squared and tapered. "He wanted to say they've been fi ghting for something so the hair had to have a bit of ruggedness to it," he says. Swiader Lead stylist Dan Nguyen played with the designer's inspiration of British punk-meets- Paris romanticism and wound up with an edgy yet soft design that made sparks fl y. "It's like a gangster street army," says Nguyen, who saturated longer locks and then twisted and set them to give models a slept-on-their-hair effect. On short styles he picked only at the roots, which he then molded and twisted for texture. David Naman The hair at David Naman directly refl ects the collection's mod-to-modern sensibility. For dudes rocking modern duds, stylist Ceja-Compin crafted lived-in, three-day-old texture; for gents who donned the mods, he opted for a free-fl owing design. "The hair is a bit more '60s, with bangs in the front. It's a little shattered and not so perfectly done because we don't want them to be pretty," explains Ceja-Compin. Maiden Noi At Maiden Noir, the collection's color scheme stems from hues found in Cy Twombly's paintings. Think: muted browns, mustard yellows and burnt oranges, which also harken to the '70s). "We wanted to make it modern and not so literal, so we did '70s-meets-street kid," says key stylist Mandee Hernandez. "It's a little undone and not super-coifed back so it's more relaxed." Hernandez encouraged waves and bends with her hands or a fl at iron, gave locks a matte texture and then crafted a center or deep side-part reminiscent of the decade. David Hart Dressed to the nines in tuxes and big bow ties, the guys at David Hart stole the spotlight with attire and hair suited to any red carpet shindig or Oscar soiree. "We wanted the hair to go with the tuxedos and have it look a little bit looser and freer—but still very well-groomed and off the face," explains lead stylist Hoang. From enhancing natural curls with his hands and irons to polishing straight locks and crafting vintage pompadours, Hoang played his designs to the individual. Star Products: Crème for Style, Rough Luxury Molding Wax, Superfi ne Hair Spray Star Products: Dry Texturizing Spray, AirStyle Flexible Finish Cream, Thick Dry Finishing Spray, Foundation Mist, Smooth Style Serum Star Products: Foundation Mist, Rock Hard Gel Star Products: Matte Waves Texture Lotion, Crème for Style, Dry Texturizing Spray Star Products: Foundation Mist; Maximista Thickening Spray; Dry Texturizing Spray; Cote d'Azur Luminous Body and Hair Oil Star Products: Surfcomber Tousled Texture Mousse, Foundation Mist, Maximista Thickening Spray, Après Beach Wave and Shine Spray, Dry Texturizing Spray

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