Fall 2017

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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Page 11 of 51

10 I M A N I FA L L 2 0 1 7 to the point Growing Pains Being a kid is rough. The world is so big and you know so little. As you grow into a teen, it really doesn't get any easier. At that point, you're trying to fi gure what's cool and how to fi t in without even knowing who you are yourself. (Plus, those hormones!) But then something happens—usually around 20 years old, give or take. Maybe it's a fi rst job with real responsibility, a backpacking trip around Europe or even something as simple as going to a restaurant or movie by yourself. Whatever it is, it's at that moment when you suddenly gain a jolt of confi dence and a real sense of self—and that sets the tone for who you will be as an adult. While the developmental years are full of fl ux, one thing is certain: Kids, boys in particular, need stability and people that can help them through this tumultuous EDITOR'S NOTE time. Certainly parents and teachers are the highest on the list, but barbers and stylists can also fi ll that role. It's true! Think about how much your adult clients share with you. Many argue that you not only cut, color and style hair, but also offer emotional support—therapy, if you will—to those same clients. That moral support, offered at a young age, could help kids through the diffi cult years, landing you a client for life. If you haven't fi gured it out already, this issue is all about catering to all ages, from boys to men. It starts with our adorable cover model, 7-year-old Mason Smith, winner of the Sport Clips cutest kid contest. Check out the behind the scenes on page 12. We also feature advice from Andis educator Sean Casey for creating a rockabilly cut for the younger set ( Deconstructed, page 20 ) . And, of course, we give you all of the social media tips you need to attract and maintain that younger clientele in "Grooming the Future" on page 42. Many barbers say they became interested in this industry because of their own experiences at the barbershop as kids—so don't overlook this important and impressionable segment of the market. It could be your opportunity to give back. Speaking of growing up, I'm sure avid MAN readers have noticed a number of different faces on this page over the last few issues. When building any new endeavor, even a magazine, there are sometimes growing pains. But I want to assure you, as the editorial director, that I've been overseeing the entire process since MAN 's inception, and it's not going anywhere. This segment of the industry is continuing to grow by leaps and bounds, and we have every intention of growing along with it. STEPHANIE YAGGY LAVERY EDITORIAL DIRECTOR Five Reasons to Use Natural Products Your skin is your body's largest organ, so it's important to treat it right, and that includes using natural products for your face and body. Why? Here are fi ve key reasons: 1 To reduce irritation and dehydration. Many skincare products contain harsh chemicals that can lead to dryness, redness, dullness and even premature aging. Lucky Tiger formulates its premium paraben-free, gentlemen's skin and body products with the purest essential oils and natural botanicals. And they've been doing it for more than 80 years. 2 Natural products are time-tested. There is an abundance of tried-and-true plant sources capable of cleansing, clearing, tightening and brightening skin. For instance, Lucky Tiger's aloe- and jojoba-rich Premium Men's Face Wash and its hibiscus, honey and green tea-fortifi ed Premium Exfoliating Face Scrub draw from the properties of these natural ingredients. 3 You don't need a dictionary to understand what's in them. There's nothing healing about a product whose ingredient label you can't even pronounce. Instead, you can nourish your skin with Lucky Tiger Head to Tail Shampoo and Body Wash, made with pure peppermint, olive and coconut oils, and antioxidant- rich rosemary extract. Even the Head to Tail Deodorant & Body Spray contains essential oils from botanicals like vetiver, rosewood and spearmint. 4 Unnatural products can cause breakouts! The chemical agents used in largely synthetic skincare lines might attract dirt and free radicals to skin, resulting in blemishes and early signs of aging. Lucky Head to Tail Acne & Blemish Soap delivers soothing aloe vera and healing sulfur to help gently clear up acne and prevent future breakouts. 5 Going natural can be easy on the wallet! With high quality natural ingredients, less product is needed. And, not all good-for-you products have to break the bank. Lucky Tiger skin- and bodycare products deliver premium quality without a premium price, plus free shipping on orders over $75. Natural grooming products are in fashion for a reason—or fi ve! For more information, visit or call 1-800-222-8160 . ADVERTORIAL

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