MAN

Fall 2017

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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16 I M A N I FA L L 2 0 1 7 MAN on tap STAT 92 % OF WOMEN PREFER A MAN WHO GROOMS "BELOW THE BELT," ACCORDING TO A 2017 GILLETTE SURVEY. AN OFFER THEY CAN'T REFUSE "If you build it, they will come," is not a hard-and-fast rule when it comes to day spas and men. Getting the guys generally requires a pretty strong marketing message, one that demonstrates a keen understanding of who they are and what they want. Enter Haven in New York City (havenspa.nyc), a unisex establishment that's attracting more male clients, due in no small part to the spa's Geek Massage (60 min./$145), an intense, upper-body-focused treatment designed to counteract those long hours hunched in front of a computer screen. The massage even employs a set of rubber massage balls called "t-spheres" that clients can take home for their own trigger point use. (P.S. The service fee drops to $135 if the client brings back his t-spheres.) Clients are encouraged to arrive early to "take a steam" in the spa's luxurious yet understated blue-tiled sauna prior to their appointment. "The Geek and our Deep Tissue massage are probably the most popular choices for our male clients," notes Leah Link, the spa's assistant manager. However, for clients who prefer to remain dressed and upright, the spa's Scalp Treatment ($30), an optional add-on to hair services, has wooed many a male. The stimulating service is customized to address common issues, such as thinning hair and excessive product buildup (and, no doubt, makes a dent in some of that built-up stress as well). Any special spa packages for men? So far, Haven hasn't been able to entice the guys to hang out for that long. "We fi nd that most men don't have the attention span for spa packages," Link admits. Still, with a 30-percent male clientele, the spa is clearly doing something right. FROM TOP: COURTESY OF HAVEN; ULLSTEIN BILD/GETTYIMAGES.COM PRESIDENTS BY A HAIR The last of our U.S. presidents to sport a mustache while in offi ce was William Howard Taft, who served from 1909 to 1913. Prior to Taft, it wasn't unusual to see a 'stache in the Oval Offi ce. See if you can correctly select which of the following eight presidents did not have a mustache during his time in offi ce. J.Q. Adams, Van Buren, Taylor and Lincoln all did not have mustaches (Lincoln a beard only) Answers : President Years Served Mustache? Theodore Roosevelt 1901-1909 Yes No Andrew Jackson 1829-1837 Yes No Abraham Lincoln 1861-1865 Yes No Grover Cleveland 1885-1889 Yes No Ulysses S. Grant 1869-1877 Yes No John Quincy Adams 1825-1829 Yes No Martin Van Buren 1837-1841 Yes No Chester A. Arthur 1881-1885 Yes No William Howard Taft, the 27 th U.S. president.

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