Fall 2017

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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Page 44 of 51

Learn how to win teen loyalty now—and secure your business's future. GROOMING FUTURE THE How can I be teen-friendly without appearing to try too hard? It's a question of the ages. Considering male clients are known for their loyalty, striking that perfect balance at your salon can mean steady business for generations to come. So, just how to target the lads? Amanda Fator, a Sexy Hair platform artist, puts it bluntly: "Instagram is where we as professionals can be most relevant to teenagers," she explains. "It's where you can get your work out to younger customers who otherwise may not see it. Pictures speak a million words." Christina Goree, Wahl's education and artistic team member, adds that Instagram is "fast-paced, in real time, and easily accessible; it's where teens seek out the latest styles and trends, so it's the best location to showcase your work." To fi nd out how to best use this and other marketing tools to get young men in your door, MAN talked to industry experts and salon pros. Here's what they had to say about getting the kids to line up. BY KATIE O'REILLY FA L L 2 0 1 7 I M A N I 43 BANANASTOCK

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