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I
M A N I S P R I N G 2 0 1 7
Allegiance to nature and the
environment has taken root
in the men's grooming
market. Are you in?
BY LINDA KOSSOFF
Concern about the environment is not exclusive
to the spa and wellness sectors—the beauty
industry as a whole has taken an interest, and
that includes the growing corner of the world that
is men's grooming. And there's no better time than
now to jump on board. "Spring really is a time in
which we re-evolve organically, whether we're cleaning
our salons, spas and barbershops, or doing something
personally for our health," says Jeff Orrell, senior vice
president of NEUMA. "Plus we have April and Earth Day,
a time to recognize our environment and what we've been able
to take great advantage of, for better or worse. Fortunately, we're
much more aware of the impact of our actions than ever before."
ROSSHELEN,
ROMOLOTAVANI