Winter 2018

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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12 I M A N I W I N T E R 2 0 1 8 Isn't it nice when an event lives up to its name? Such was the case with The Fellowship Show, held this past November at New York's hip Brooklyn Bowl. For far too long, the crafts of hairstyling and barbering have been sharply divided. The Fellowship Show's primary aim was to break down these barriers and make the industry stronger by fusing hairdressing and barbering, bringing everyone together for an evening of education, innovation and celebration. To that end, Julius Arriola, Mark Bustos, Matty Conrad, Rob Ferrel, Kevin Luchman and Sofi e Pok along with emcee Richard Manna, took to the stage to showcase their chops and reveal what it takes to make it in the industry. Additionally, American Crew, Freedom Barber, Mizutani Scissors, Takara Belmont and Victory Barber & Brand had booths where guests perused and purchased or nabbed American Crew straight razors customized with their names. Luchman (@kevinluchman), barber and photographer, addressed the divide between hairstylist and barber while showcasing a fading technique: "I believe in hairdressing and barbering—there's no wrong or right. Don't be afraid to grow, break barriers and be yourself." Bustos (@markbustos), founder of #BeAwesomeToSomebody and barber at Three Squares Studio in New York, agreed: "It's not about battling one another, it's about supporting each other." Though Bustos has an impressive social media following and client roster, he explained that courage, commitment, consistency and compassion were the real reasons behind his growth. "I'm either expensive or free, but never cheap," explained Bustos, referring to the complimentary cuts he offers to the homeless. "We have to understand and know our own value and not let anyone devalue our work." Ferrel (@robtheoriginal), who joined Arriola (@juliuscaesar) onstage, demoed his signature star design and expressed his gratitude for doing what he loves. "I love doing art and you can draw anything into a cut—letter, logos, portraits," he said. "When you do something you like, it can take you to places you'd never imagine." While Arriola demoed his barbering skills on a female and male model, he talked about using barbering as a means to express creativity, learning the rules and then breaking them, and what it's really all about. "It's not about selling haircuts, it's about selling confi dence," he stated. The fi nal duo, Pok (@staygold31) and Conrad (@mattyconrad), both talked about social media while demoing their unique styles. Conrad relayed that you shouldn't sweat the small stuff when it comes to Instagram. "You don't want to attach self-worth to how many followers you have or how many likes you get," he said. Pok explained that she fi rst used Instagram to brand her online portfolio. "It's an easy way to approach people, and in one click you can share your work with the world," she said. MAN on tap By Molly Church A portion of the evening's proceeds go to Mark Bustos' #BeAwesomeToSomebody charity, which provides haircuts to homeless and disadvantaged communities. THE FELLOWSHIP SHOW Kevin Luchman speaks about the importance of creating smooth transitions and keeping cuts square. A close-up of a Rob The Original hair sculpture. MISHA VLADIMIRSKIY

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