Winter 2018

MAN—the business of men’s grooming—is for barbers, hair stylists, skincare specialists, barber supply store owners and other beauty industry professionals that provide men’s grooming services or retail men’s grooming products.

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18 I M A N I W I N T E R 2 0 1 8 You've doubtless heard the seven-note tune below—but did you know it has lyrics? The melody has been used for everything from secret door knocks to communication codes between American POWs, and from whimsical car horns to "tags" for a comedic routine. But the origin of the widely accepted lyric to the melody—"Shave and a haircut, two bits"— is not completely clear. The earliest use of the barbering theme hails from 1939, when comedian Milton Berle and colleagues released a song called "Shave and a Haircut – Shampoo," using the familiar ditty. Retro, vibrant and unforgivably sexy. The Loverboy collection from Matt Stark, British salon owner and Fellowship for British Hairdressing member, projects the soft-and-loose look of the '90s against a bold, fi ery canvas to create a virtual diary of today's cool young man in action. "I wanted each image to look like it could be a poster on a teenager's bedroom wall," says Stark, whose infl uences come from pop culture. "I wanted every image to have a romanticism yet be innocently presented." For inspiration, Stark operates like any gifted visual artist: He collects pictures, fi les them and then "mood boards" everything. "They're generally not even hair-related—I'm just obsessed with strong imagery," he explains. Once inspired, the stylist lets his instincts take over. For Loverboy , the effect of hair movement was the result of "just playing around," he says. "After the shoot we played them back and loved them. To show moving hair is very cool and set the mood even further." The mood, Stark explains, was important. "I spent months creating the mood and then I selected the models and hair to follow," he says. "I became obsessed with having a red background but it had to be 'cherry Coke' red—very specifi c. Then the romance came from there. I always like my images to look like they could be an album cover." MAN on tap HAIR: MATT STARK; PHOTOGRAPHY: TOM FRAUD; MAKEUP: ANDREA STARK RED HOT LOVERBOY NOW YOU KNOW Shave and a haircut two bits

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