MAN the magazine reports on the business of men's grooming for the professional barber or men's hairstylist, including popular hairstyles, products and men's grooming services.
Issue link: https://manthemag.epubxp.com/i/703974
14 I M A N I P R E M I E R E 2 0 1 6 to the point Men's Grooming: It's a Thing Ever since we decided to publish a magazine dedicated to the men's grooming industry, I've been fi elding questions from family and friends about what is actually meant by "men's grooming." My personal favorite is, "Men's grooming? Is that even 'a thing?'" I generally respond by sharing a few signifi cant statistics, such as the $6.5 billion in U.S. men's grooming sales, and $21.4 billion in global men's grooming sales, projected for 2016.* But we didn't base the decision to launch MAN: The Business of Men's Grooming solely on statistics. Thanks to 45 years of covering all sectors of the professional beauty industry, we've developed a pretty strong network of insiders, experts and, most importantly, readers who work on the front lines of professional beauty services and retailing. And what we are hearing, time and again, is that men's grooming is likely the fastest- growing sector in our industry today. Why now? We know that changing social norms are helping to expand the traditional view of what is "manly." Today's guys can enjoy more freedom of self-expression in the way they dress and have their hair and beard styled. We also know that a public EDITOR'S NOTE *EuroMonitor International Report, 2015 LINDA KOSSOFF EDITOR-IN-CHIEF emphasis on wellness has made it OK for men to openly tend to their skin- and bodycare concerns. Should a guy wear SPF every day just like a woman does? Should he try to keep his face looking young so he can enjoy an active social life and stay competitive in his career? Of course he should, on both counts. With this premiere issue of MAN, we acknowledge that it's time to embrace men's grooming as a vital and booming industry that can stand on its own, enhanced by a wide and growing range of services and products designed to help today's male be everything he wants to be. For proof, look no further than our feature article on page 26, where you'll see how our newest generation of male stylists and clients is revolutionizing men's grooming trends and practices. You'll also fi nd great stories on the successful stylists, barbers and estheticians who deliver men's-only services and the industry visionaries who are producing the most creative, appealing and effective men's personal care products and tools on the market. And of course we threw in some hot men's trends, professional tips and techniques, plus plenty of news and events for the grooming pro. The truth is, we have so much material on our new favorite topic, that we're already stockpiling it for our next issue, coming out in October 2016. In the meantime, check out more great info and images on launchpad.com/manmag, instagram.com/ manthemag and facebook/manthemag, and let us know what you think. Happy grooming! Five Five Reasons Reasons to Use Natural Products Your skin is your body's largest organ, so it's important to treat it right, and that includes using natural products for your face and body. Why? Here are fi ve key reasons: 1 To reduce irritation and dehydration. Many skincare products contain harsh chemicals that can lead to dryness, redness, dullness and even premature aging. Lucky Tiger formulates its premium paraben-free, gentlemen's skin and body products with the purest essential oils and natural botanicals. And they've been doing it for more than 80 years. 2 Natural products are time-tested. There is an abundance of tried-and-true plant sources capable of cleansing, clearing, tightening and brightening skin. For instance, Lucky Tiger's aloe- and jojoba-rich Premium Men's Face Wash and its hibiscus, honey and green tea- fortifi ed Premium Exfoliating Face Scrub draw from the properties of these natural ingredients. 3 You don't need a dictionary to understand what's in them. There's nothing healing about a product whose ingredient label you can't even pronounce. Instead, you can nourish your skin with Lucky Tiger Head to Tail Shampoo and Body Wash, made with pure peppermint, olive and coconut oils, and antioxidant- rich rosemary extract. Even the Head to Tail Deodorant & Body Spray contains essential oils from botanicals like vetiver, rosewood and spearmint. 4 Unnatural products can cause breakouts! The chemical agents used in largely synthetic skincare lines might attract dirt and free radicals to skin, resulting in blemishes and early signs of aging. Lucky Head to Tail Acne & Blemish Soap delivers soothing aloe vera and healing sulfur to help gently clear up acne and prevent future breakouts. 5 Going natural can be easy on the wallet! With high quality natural ingredients, less product is needed. And, not all good-for-you products have to break the bank. Lucky Tiger skin- and bodycare products deliver premium quality without a premium price, plus free shipping on orders over $75. Natural grooming products are in fashion for a reason—or fi ve! For more information, visit www.getluckytiger.com or call 1-800-222-8160 . ADVERTORIAL