MAN the magazine reports on the business of men's grooming for the professional barber or men's hairstylist, including popular hairstyles, products and men's grooming services.
Issue link: https://manthemag.epubxp.com/i/703974
34 I M A N I P R E M I E R E 2 0 1 6 The Lounge's Owner, Jodi Shays (right), with Alexandra Dey, who heads up the Seattle location. client list. "We work with a lot of professional cyclists and swimmers who have hair removed for health and safety, and to improve their performance, so word gets out," she says. Once the clients fi nd the Lounge, they tend to settle in, thanks to its excellent service and easy approachability. "Comfort is the name of the game," explains Shays, who offers guests a beer or a shot of bourbon or whiskey pre-service "to take the edge off." The menu's FAQ page on the spa's website affi rms the spa's fearlessness about "going there," addressing the questions that many male clients are afraid to ask, without a lot of fuss and just a touch of humor. And if there's still any doubt that this men's spa understands how to relieve awkward tension, one need only check out the portrait on the wall: It's Queen Elizabeth II— perched staidly, her eyes fi rmly closed. service station The appearance of men-friendly hair removal products speaks volumes about the potential of this grooming service. Note these two standouts: MADE FOR MEN MANifi co Hot Wax (hard wax) and MANifi co Strip Wax (soft wax) from Lycon Precision Waxing are formulated with chamomile to soothe sensitive skin and Australian sandalwood to imbue a strong, masculine scent. "Men are known to have a lower pain threshold, so make sure you're using the right products and techniques from the fi rst visit," advises company founder Lydia Jordane. Lycon Wax USA, lyconusa.com Nufree 4 Men Only Kit is a botanical- based, non-wax hair removal system that includes a heater and a set of Nufree 4 Men Only products scented for men, plus strips and applicators. "Provide men with information about body hair removal while they're at your spa or salon for an unrelated service, and offer discounts for fi rst- timers," suggests Normajean Fusco, owner/president of Equibal Labs. "The idea is to get them to try it!"— Equibal Labs/Nufree fi nipil, nufree-professionals.com