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I M A N I P R E M I E R E 2 0 1 6
Shaking
It Up It Up
MILLENNIALS HAVE
TAKEN UP RESIDENCE
IN THE GROOMING
WORLD—AND
THEY'RE NOT
BEING QUIET
ABOUT IT.
BY LINDA KOSSOFF
In times of uncertainty, it helps to hold tight to things we
know we can count on, such as the sun rising every morning,
and our salon and spa businesses slowing down every August.
There's comfort in predictability—if you're over 35, that is.
Otherwise, not so much. Because in every era, there's an
upstart generation who just refuses to be content with the
status quo, and insists on devising new ways to look, act and
communicate. And if you don't happen to be one of them, it
can be unsettling.
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