MAN

NO1 2016

MAN the magazine reports on the business of men's grooming for the professional barber or men's hairstylist, including popular hairstyles, products and men's grooming services.

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30 I M A N I P R E M I E R E 2 0 1 6 Because men have some skin in the game, too. in your face SKIN SKIN CARE, NATCH CARE, NATCH Do your customers "get" that a shave and quick splash of tonic does not constitute a skincare regimen? The grooming industry has a long way to go in educating male consumers about how to properly care for their skin. And if you think that the average Joe isn't concerned about this kind of thing, think again. New information from the American Academy of Facial Plastic and Reconstructive Surgery shows that invasive facial procedures are on the rise with men of all ages and walks of life. Whether it's a desire to look younger via facial injections ("Brotox"), less tired with an eyelid lift, fi tter due to jawline liposuction or smoother thanks to acne scar reduction treatments, men are signing on in record numbers. Your job as a grooming professional? Before clients resort to the knife or needle, show them some risk-free and affordable ways to put their best face forward. This includes taking advantage of these men's skin- and shave-care products containing natural ingredients to nourish and condition skin. refreshing eucalyptus, avocado and sweet almond oils, plus vitamin E lavender, black pepper and clove essential oils, olive compounds, apricot oil and invigorating peppermint aromatic oil distilled from bay leaves soaked in pure bay oil and rum licorice root, saw palmetto, horse chestnut, plus calming botanical extracts aloe vera, jojoba, cucumber, borage oil, olive fruit oil, calendula, chamomile, shea butter, green tea, sage leaf, vitamin E conditioning macadamia, moringa and kukui nut oils coconut and sweet almond oils, plus healing vitamin E American American Crew Crew Moisturizing Shave Cream , americancrew.com ericancrew.com americancrew.com Clubman lubman Clubman Beard & Tattoo Oil , clubman.com clubman.com Lucky Tiger Essential Grooming Kit , getluckytiger.com Eufo Eufora HERO for Men Men Exceptional Shave , eufora.net Jack Dean American Bay Rum Body Scrub Bar , denmanbrushus.com , denmanbrushus.com V76 by V76 by Vaughn Vaughn V76 by Vaughn Smooth Shave Cream , v76.com Dermalogica Dermalogica Post-Shave Balm , dermalogica.com

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